|Name of Organisation
||Marshall Cavendish Education Pte. Ltd.
||Product Marketing Manager (Science and STEM)
- Develop and drive Science and/or STEM Go-To-Market strategy to the identified market.
- Work with Acquisition Associates (Commissioning Editors) to develop product messages and positioning for key educational solutions.
- Set in place and implement roll-out plans and track.
- Own the product life cycle of Marshall Cavendish Education’s product suite for Science and STEM.
- Manage and develop the creation of compelling marketing content to create awareness and drive leads (i.e. presentations, case studies, email copy, web-based resources, video, recorded demos and brochures).
- Propose creative ways to repackage products.
- Take on post-publication content-related follow up actions that will support sales (i.e. mapping to curriculum and/or product recommendations).
- Respond to content, teaching and usage related queries of our education products from external and internal stakeholders.
- Train sales team on our education products.
- Provide product presentations to customers and/or key distributors.
- Any other product-related tasks beyond product development.
- Candidate must possess at least a Diploma in related field or equivalent.
- At least 3 year(s) of working experience in the related field is required for this position.
- Educational industry related experiences will be an added advantage.
- Good understanding of market needs and trends in education.
- Basic understanding of pedagogies for relevant subject area in education.
- Pro-activeness and self-motivated in setting and driving for product targets.
- Rigorous & detail-oriented, an effective team player able to work closely with peers and other departments.
- Keen interest in Science and STEM.
*This role reports directly to DGM, Digital Educational Solutions.
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