3 April 2006 - Launching the fifth WORDS + Art programme today, Marshall Cavendish called for students from 7 to 16 years old to spin creative stories around six selected photographs spanning more than eight years -- from the 1920s to the present. Presenting the theme " Capturing the Way We Are -- Inspiration from Photography " , Marshall Cavendish collaborated with the National Museum of Singapore this year to showcase the art in photography.
Besides nurturing writing talent in Singapore, this year the organiser also aims to help students appreciate the art in photography and to take a deeper look at the developments of society. "While school teachers have given very positive feedback on the multi-disciplinary approach of combining creative writing with art appreciation, we also witnessed students' enthusiasm in the programme. Participants appreciate the opportunity to gain a deeper understanding of what is seemingly ordinary and taken for granted, like photographs - a faithful & trusted medium of communication which bears content so widely distributed and presented in multi formats," said Elsa Tan, Group Publisher, Marshall Cavendish International (Singapore).
She added, "This year's theme aims to raise students' consciousness of the developments in society through photography which captures these moments in different light and perspectives -- from the past to the present, from family album-type to social documentary and photojournalistic photography."
"We are pleased to be a partner in WORDS + ART this year. As the National Museum of Singapore will be re-opening its doors this year, we are constantly looking at new and innovative ways to distinguish our programmes that will unleash new and creative possibilities in culture and heritage. WORDS + ART is a platform for us not only to showcase photographs from our collection but also to create those possibilities," said Tan Boon Hui, Assistant Director, Public and International Programmes.
" World Vision is delighted to be a part of Words + Art and we are glad to know that this year's theme aims at heightening students' awareness social issues in the poorer parts of the world through the art of photojournalism. We hope that through this competition, our students can achieve greater social awareness and be imbued with a greater sense of purpose even at their young age to do something meaningful to make the world a better place to live in, " said Elaine Tan, Communications Director of World Vision International - Singapore .
Lye Jit Hui, General Manager of F & N Foods Pte Ltd remarked, "Magnolia's reputation for delivering -'Only the Best for your Family'- extends to the WORDS + Art programme as a platform for local children and youth to showcase their creativity and appreciation of the arts. As Singapore's most trusted & well-loved brand, Magnolia has been a strong supporter of the outreach program the past 4 years and we are glad that the initiative has grown from strength to strength. There is much synergy between Magnolia and this year's theme of photography because both have been at the forefront of innovation and are constantly evolving with the advent of new technology."
Eric Berthier of Learning Edvantage added, " Like other true art form photography engages its viewers. It triggers emotional responses, evokes a sense of curiosity, and is both approachable and accessible to everybody. This is why, in our everyday lives, photographs win over more readers than text does in newspapers, magazines and advertisements."
Details of the programme and entry forms are available at http://www.marshallcavendish.com/words+art
For general enquiries, please call the WORDS + Art hotline at 6352 6030 or email firstname.lastname@example.org