Times Publishing Limited Unveils Times Printers New Brand Identity
Singapore, 2nd February 2009 - A new chapter began for Times Printers Group, as all of its 300 staff gathered to witness the unveiling of its new brand at the Times Printers’ printing plant in Tuas, Singapore on 2 February 2009.
It was indeed a proud milestone moment for the company as it revamps and unifies all its businesses under the new identity after 40 years of operations that saw it grew through several acquisitions and joint ventures to become one of the largest of Times Publishing Group’s core businesses. As a result of the expansion, Times Printers has now a number of quality brands under its umbrella such as JCS and Starprint.
The new identity is a rejuvenation and reinvention of the existing brand, keeping Times Printers’ core strengths that it has built over the years and yet it demonstrates new brand personalities that address the next level of challenges ahead.
Times Printers’ new brand is not a mere icon, this new rebranding is a statement and promise to customers and a way of life for all employees, reflecting the culture, business and values of the company. The new branding encapsulates the core brand essence and vision of Times Printers: to be engaging, partnering with their stakeholders and being innovative in ideas, proactive and dependable.
Through the rebranding, Times Printers is indeed reaffirming its commitment to customers to not only provide innovative solutions but to continuously improve on service excellence, quality and marketing through being an innovative and trusted partner.
With this promise, customers of Times Printers can look forward to gaining more value and be reassured of a trusted partner – especially in these challenging times.