Musicway Corporation Recognised with Best Marketing Award at 2012 Thule / Case Logic International Round Table Conference
Musicway Corporation, part of the Pansing Distribution Group, is proud to receive the Best Marketing Award at the recent 2012 Thule/ Case Logic Global Round Table Conference held in Colorado, USA. The award is judged on Best Practice Marketing Standards, Promotional Activity and Creative Design, and Musicway Corporation emerged top among its peers from 32 international distributors from Europe, Latin America, Asia Pacific and USA to win the award.
Musicway Corporation launched a multi-channel marketing campaign to market Case Logic to a larger customer base. With the introduction of the Case Logic Australian 2011/12 Range Brochure, Musicway Corporation targeted the trade and end user consumers for the Australian Case Logic offer. Besides working with various national magazines, Musicway Corporation also inserted the brochure into all its product deliveries across all customers. The results was an impressive reach to over 2000 trade customers and over 1 million readers in Australia. Musicway Corporation took the campaign further with its collaboration with TT Magazine, targeting at direct and future trade accounts. Through a mix of paid and editorial exposure, Musicway Corporation planned and executed a 12-month programme to drive consumer and trade interest in the Case Logic brand. The successful campaign reached out to over 2000 trade accounts and more than 300,000 readers.
Musicway Corporation also developed a comprehensive retail merchandising plan to complement its Marketing initiatives. A retail display and accompanying POS which was piloted with increased sales volume and brand presence, has been rolled out to all the downtown stores nationally while prime retail spaces have also be secured with Australia's largest department store chain to roll out the Case Logic retail merchandise campaign across all their stores nationwide.
Commenting on the win, Mike Morgan, National Marketing Manager of Musicway Corporation, said, "This award is a true reflection of the great team we have here at Musicway and the dedication we have to the Case Logic brand. We are constantly investing in the brand to ensure we are not only building its presence here in Australia but also increasing sales volume." In presenting the award, Mr. Cedric van der Straten (VP EMEA Thule Group) commented on the strong support Musicway have shown in promoting the Case Logic brand in the Australian market and congratulated the entire team on their achievement.