Press Releases

Press Releases

The Modern-Age Textbook is here

Singapore, 23 November 2012 - Marshall Cavendish Education, one of the leading educational publishers in Singapore, has published textbooks that blend the best of print and digital platforms to provide a unique teaching and learning experience.

The printed textbooks, approved by the Ministry of Education, will be available from this month (November 2012). They are developed for the new syllabuses in Primary 1 Maths, and various Secondary levels in Maths and Science.  The eBooks will be available from January 2013 on Windows and Macintosh as well as mobile tablets such as the Samsung Galaxy Tab 10.1” and iPad2.

Ms Joy Tan, General Manager of Marshall Cavendish International (Singapore) said, "With interactive digital resources included in the eBook, content is enriched, hence inspiring thinking and facilitating self-directed learning. The digital textbook will empower children to be confident users of technology in their learning process and develop collaboration skills through social sharing platform such as the social learning wall, also made available in the eBook."

The Marshall Cavendish Education team has planned the contents for the latest syllabuses based on a blended learning approach, seamlessly integrating face-to-face teaching and learning and online learning. In this blended learning approach, the learning process can be seen as four phases or the 4Cs: Concept awareness, Concept construction, Concept internalisation and Concept application. To facilitate the use of the products, detailed lesson plans have been developed to help educators use the 4Cs to blend face-to-face teaching and online learning.

The concept awareness phase refers to the stage at which the learner is introduced to the concept and becomes aware of it. In this phase, the student may be introduced to the topic through a video resource tagged to the eBook and be invited to participate in an online discussion via the social learning wall. Such activities—which may take place before the lesson—allows the student to better prepare himself for the learning of the concepts in class.

In the concept construction phase, the learner tries to makes sense and build up his own meaning of the concept. This could happen through frontal teaching by the teacher, through experiments or hands-on activities – with the use of animations and simulations or through research using recommended weblinks in the eBook, stimulating questioning, exploration and discussion to facilitate learning. The eBook facilitates self and collaborative learning as well as better understanding by making available new tools such as animations, simulations and access to more resources on the worldwide web.

In phase 3, the concept internalization phase, the learner acquires the knowledge or skill taught and makes it his own. An example of this is through the use of concept maps as a visual tool to help the student organise and connect the key concepts as part of the learning process. The new print and electronic materials from Marshall Cavendish Education adopt a visual approach as we believe that they are used by a generation of visual learners who are digital natives. Concepts are often explained through meaningful illustrations and animations which replace paragraphs of text, often used in older textbooks.

Finally, in the concept application phase, a variety of activities are provided to allow students to apply the concepts and teachers to assess understanding, hence stimulating critical thinking and discussion. Group projects that facilitate investigations and exploration are suggested for students’ experimentation and application of knowledge and skills acquired. Quizzes are also available in the eBooks as an assessment tool to evaluate the understanding of the learner.

Ms Joy Tan said, "This kind of blended learning combines both online and face-to-face interaction to create a learner-centered environment. It also encourages self-directed learning and collaborative learning among students. Parents can become part of their learning process through the various activities and projects.”

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