Singapore, 6 March 2018 - SPH Magazines Pte Ltd (SPH Magazines) and Times Publishing Limited (Times Publishing) today announced a new partnership under which SPH Magazines will digitise and distribute electronically the titles under Times Publishing, expanding the reach beyond traditional print media.
This collaborative platform offers a vast inventory of titles to advertisers and subscribers in Singapore and the region. Currently, there are 105 titles from SPH Magazines across five countries - Singapore, Malaysia, Indonesia, Philippines and Thailand, on http://www.sphmagazines.com.sg/magazines. The flagship titles include Her World, Men's Health, CLEO, The Peak, ICON, Home & Decor, HWM and many more.
With Times Publishing as a partner, this inventory is set to increase, offering advertisers the unique solution to plan their advertising campaign across titles regardless of publishers.
Subscribers can also read their favourite e-magazines on a single platform and mobile app. The “MyNewsstand” app is available on the Apple store and Play store. Once the app is downloaded, the user can browse through a vast selection of magazines and start reading any available title by tapping the “read” button. The subscription fees for SPH Magazines range from S$2.00 to S$30.00 a month.
Mr Loh Yew Seng, CEO, SPH Magazines, said: "The collaboration could set a precedent for the print industry to pivot their business and counter the challenges in the digital environment. Furthermore, Times Publishing would also be able to leverage on SPH's regional network and vast distribution channels."
Mr Siew Peng Yim, CEO, Times Publishing, said: “This initiative with SPH Magazines is part of our on-going strategy to make changes to our business models to sustain relevance in the industry which is in an ever-shifting technological landscape.”
Jointly issued by SPH Magazines Pte Ltd (Co. Regn No.: 196900476M) and Times Publishing Limited (Co. Regn No.: 196800064R)