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Singapore / Publishing Publishing

Marshall Cavendish Education Pte Ltd

Marketing Executive / Senior Marketing Executive

Job Responsibilities:

Marshall Cavendish Education is looking for 2 Marketing Executives to support 2 product suites - (1) Maths and Science and (2) English and Asian Languages.

Product Marketing

  • Develop and drive the Go-To-Market strategy to the identified market.
  • Work with Acquisition Associates (Commissioning Editors) to develop product messages and positioning for key educational solutions.
  • Set in place and implement roll-out plans and track.
  • Own the product life cycle of MCE's product suite.
  • Manage and develop the creation of compelling marketing content to create awareness and drive leads (i.e., presentations, case studies, email copy, web-based resources, video, recorded demos and brochures).
  • Propose creative ways to repackage products.
  • Take on post-publication content-related follow up actions that will support sales (i.e., mapping to curriculum and/or product recommendations).
  • Respond to content, teaching and usage related queries of our education products from external and internal stakeholders.
  • Train sales team on our education products.
  • Provide product presentations to customers and/or key distributors.
Field Marketing (for English and Asian Languages products only):

  • Plan, execute and coordinate for all events and webinars with multiple partners.
  • Facilitate as moderator/host for all events.
  • Work closely with legal team to prepare any documents or contracts related to events or webinars.
  • Launch marketing activities for competitions such as MCE Global Writing Competition.
  • Monitor and track the sign-up rate for competitions.
  • Facilitate procurement process in our inhouse system and track expenditure against budget.
  • Booking of travel/accommodation document for all speakers, delegates and internal team when required.
Job Requirements:

  • Minimum 1 year of relevant working experience in marketing or business development.
  • Good understanding of the education industry will be an advantage.
  • Self-starter with strong interpersonal skills.
  • Strong language abilities in English and Chinese depending on main medium of instruction.
  • Excellent communication, presentations, and copywriting in English.
  • Experienced candidates may be considered for a more senior position.

Apply Now!