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Singapore / Publishing Publishing

Marshall Cavendish Education Pte Ltd

Performance Marketing Executive

We are seeking a results-oriented individual to spearhead strategic development and execution of marketing plans encompassing performance marketing, content marketing and digital initiatives for online direct to customer.

Responsibilities:

  • Plan, strategise and execute marketing campaigns to drive e-commerce sales and new customer acquisition
  • Formulate and drive performance marketing implementation through digital marketing such as (not limited to) sponsored ads, SEM, display ads, remarketing, eDMs
  • Plan and allocate budgets efficiently to maximise returns
  • Drive and implement of SEO on website and including website maintenance
  • Manage and work closely with appointed media agency and other appointed agency
  • Work closely with the Customer Success team to ensure customer journey success and opportunity for cross-selling
  • Work with management team to brainstorm and participate in development of new products and services for new growth when required
  • Perform analysis to identify areas of customer interaction, growth and retention through respective sales and engagement channels through Google Analytics) to improve end-to-end customer experience and business objectives
  • Research and build insights on consumer behaviour for profiling.
  • Measure, analyse and report performance of campaigns to derive insights into customer segments, cross-channel behaviours, and preferences. 
  • Working with both internal stakeholders as cross-functional teams, and external stakeholders for strategic partnership tie-ups to drive business objectives.
  • Ensure and maintain brand guidelines through consistent look and feel and customer online experience 

Requirements:

  • Degree in Business Management, Marketing or its equivalent.
  • At least 3 years in a digital marketing role.
  • Experience in an e-commerce environment or in a media agency environment.
  • Possess data-driven thinking and strong analytical skills.
  • Knowledge in website analytic tools and CRM tools e.g. Google Analytics, Google Tag Manager, HubSpot Salesforce etc.
  • Experience in SEO optimisation, keyword analysis, conversion optimisation, and content marketing.
  • Hand-on experience in managing Google Ads, Social Ads, Google Analytics, GTM is a plus.
  • Experience in optimising landing pages and user funnels.
  • Good command of English, interpersonal skills and able to express your ideas fluently.

Experienced candidates may be considered for a Senior Executive position.

Apply Now!