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Singapore / Publishing

Marshall Cavendish Education

Product Marketing Executive

Role & Responsibilities:

  • Plan and execute product marketing activities for all MCE products across regions that are aligned to overall business objectives.
  • Work with the Product Marketing and Marketing Communications team to ensure a smooth execution of ongoing marketing activities to engage customers and drive adoption.
  • Develop and manage compelling product and content marketing activities to create awareness and drive sales leads.
  • Manage and support customer fronting activities (customer onboarding, sales support, case studies, sales trainings, webinars and distributors/schools presentations).
  • Manage and maintain product and pricing components across different systems the organization uses.
  • Understand market needs & competitive analysis for future product marketing planning.
  • Manage and maintain marketing collaterals and monthly reports to support the go-to-market activities.

 Requirements:

  • Candidate must possess at least a Degree.
  • Minimum 1 year of relevant working experience in product marketing or business management.
  • Good understanding of market needs and trends for the subject area/product line.
  • Good understanding of product across print, digital and services.
  • Excellent in communication with strong people skills.
  • Excellent written and presentation skills.
  • Pro-activeness and self-motivation to drive marketing activities for sales adoption.
  • Ability to work independently to execute the go-to-market activities.
  • Good understanding in education industry or background in teaching is an advantage.

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